Tradisionele resepte

Agtergrond van die skerms: Die skoonheidsopsies van JustLuxe Editor vir die lente van 2014

Agtergrond van die skerms: Die skoonheidsopsies van JustLuxe Editor vir die lente van 2014

Hier by die JustLuxe -kantore is ons groot liefhebbers van skoonheid - van basiese oogskadu tot 'n glansrooi lip, ons persoonlike smaak dek die hele spektrum van make -up, hare en velsorg. Daar is gereeld debatte in die kantoor oor die beste winkels, die nuutste geure en watter handelsmerke die nuutste nuwe skakerings bied. Dus, in plaas van om ons skoonheidswenke en gunsteling truuks in ons vroeë oggendbyeenkomste oor 'n koppie Starbucks te ruil, het ons besluit om ons huidige skoonheidsopsies met ons lesers te deel. Boonop sal ons wees gee 'n bondel van ons vier topkeuses weg sodat u die JustLuxe -skoonheidsroetine tuis kan volg! Aangebied deur Lekker, een van die nuutste aanlyn skoonheids -weggee -webwerwe, kan lesers deelneem om al vier ons skoonheidsgunstelinge te wen! Vind skoonheidsroetines, wenke en die beproefde gunstelinge van u JustLuxe-redaksie! En moenie vergeet om ons te laat weet van u skoonheidsliefhebbers vir die lente seisoen hieronder nie, en gaan dan na Poshly om deel te neem om te wen!

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Bobbi Brown Long-Wear Gel Eyeliner, $ 24, Bobbi Brown. Stila Stay All Day Prime & Anti Shine Balm, $ 30, Sephora. Origins A Perfect World ™ SPF 25 Age-Defense Moisturiser met Wit Tee, $ 41, Origins. Amazoniese klei-fondament vir 12 uur volle dekking Broad Spectrum SPF 15 Sunscreen, $ 38, Tarte Cosmetics. Dior Dior Addict Gloss, $ 30, Sephora.

Ek is meestal erg kieskeurig as dit kom by skoonheidsmiddels, altyd op soek na wonderlike produkte met uitstekende bestanddele. Een van my oggend krammetjies is Stila's Stay All Day Prime & Anti Shine Balm. Dit gaan aan ná my bevogtiger (ORIGINS A Perfect World SPF 25 Age-Defense Moisturiser met Wit Tee) en voor my stigting. Die produk het 'n gel -gevoel, helder en mat van kleur sonder 'n druppel vetterigheid. Dit werk deur voue en onvolmaakthede in my vel in te vul, so as die fondament daarop aangebring word, is die afwerking baie egalig en so foutloos as wat u kan kry terwyl u nog steeds lyk asof u nie dra grimering. Die helfte van hierdie vergelyking is natuurlik die grondslag self, waarvan ek ook nie hoog genoeg lof kan sing nie. Tarte se Amazonian Clay 12-uur volledige dekkingstigting duur die hele dag, hoewel 12 uur 'n bietjie strek is. Tog is dit vir my goed genoeg om my werksdag in stand te hou. Bobbi Brown se langdurige gel-oogomlyner in swart ink is ook wonderlik; Ek gebruik die goed nou al meer as 'n dekade. Om dinge te kroon, ek is mal daaroor Dior verslaafde glans vir 'n mooi lip en in die maskara -afdeling is die jurie eintlik nog uit. Dit lyk asof ek nie een vind waarvan ek regtig hou nie, daarom is ek geneig om elke keer as ek koop, 'n nuwe een te kies, en gedurende die somer trakteer ek my op wimpersverlengings, wat absoluut wonderlik is vir iemand soos ek wat geseënd is. met blonde wimpers!

—Courtney Driver
Uitvoerende redakteur

Lush Vanishing Cream, $ 43, Lush. Benefit Cosmetics Sugarbomb, $ 28, Sephora. Voordeel Skoonheidsmiddels Hulle is Real Mascara, $ 23, Ulta. Benefit Cosmetics High Beam, $ 26, Benefit Cosmetics. Lime Crime Opaque Lipstick Retrofuturist, $ 18, Lime Crime.

Ek trek altyd eers 'n baie ligte gesigskerm aan, soos Lush's Vanishing Cream- Ek is geneig om een ​​keer per maand 'n bietjie om my ken uit te breek, en die heksehaas hierin help regtig om my porieë te versag en vas te maak. Ek steur my gewoonlik nie aan te veel verbloemers nie, so na 'n deursigtige poeier en miskien 'n bietjie room onder die oë sit ek 'n bietjie Suikerboomblos en High Beam Highlighter van Benefit op my wange. Ek gebruik 'n vloeibare swart oogomlyner vir die voorkoms van die katteoog en maak my wimpers klaar Die voordeel is 'n regte mascara. Ongeag waarheen ek op pad is, ek hou daarvan om alles met 'n wonderlike lipstiffie saam te trek en sodra ek dit ontdek het Kalkmisdaad, Ek het nooit teruggekyk nie - hierdie lipstiffie is my onlangse obsessie. Hulle hele liplyn is wonderlik, maar hul Retrofuturist Opaque -lipstiffie is my gunsteling tans. Dit is 'n ongelooflike helderrooi kleur wat romerig bly, mat droog word, die hele dag duur (geen grap nie) en nie bloei nie. Boonop is hul gelukbringer 'n eenhoorn. Uitgemaakte saak.

—Mila Pantovich
Leefstylredakteur

Lancôme Dual Finish Veelsydige poeiermake -up, $ 39, Nordstrom. Maybelline Great Lash Washable Mascara In Blackest Black, $ 7, Maybelline. L'Oreal Paris True Match Super-Blendable Powder, $ 11, Drugstore.com. Maybelline Expert Wear Eyeshadow Quad, $ 7, Ulta.

Toe ek grootgeword het, onthou ek altyd hoe ek my ma gekyk het toe hy by Lancôme se skoonheidstoonbank grimering gekoop het. Toe ek oud genoeg was, het sy vir my my eerste kompak van die handelsmerk gekoop en ek kon nie meer opgewonde gewees het nie. Deur die jare het ek verlief geraak op verskillende produkte, maar ek het dit steeds gebruik Lancôme se veelsydige poeier met dubbele afwerking. Dit kom met twee verskillende sponse, een vir volledige dekking, die ander vir 'n foutlose mat afwerking. Die dikker spons kan selfs gedemp word om 'n fondamentafwerking te skep. Ek is gedeeltelik teenoor die mat afwerking met die dikker spons as gevolg van my olierige, ongelyke velkleur. Nadat ek hierdie poeier toegedien het, is my vel altyd egaliger met 'n baie natuurlike voorkoms. Die res van my roetine is redelik eenvoudig, na my kompak voeg ek 'n tikkie bruin kleur aan my gesig, vinger op oogskadu (gewoonlik 'n pienk kleur) en potlood in oogomlyner. Ek hou egter nie daarvan om tuis mascara aan te trek nie, so ek gooi dit gewoonlik as ek in die motor is, want dit laat my voel asof ek minder tyd mors. My begeerte vir jare is Maybelline Great Lash Wasbare Mascara in baie swart Omdat die klein pienk en groen buis nooit teleurstel nie, is dit altyd betroubaar met 'n dekking van die hele dag en laat dit nooit klonte nie.

—Nicolle Monico
Reisredakteur

Dior Dior Addict Extreme, $ 32, Dior. Shiseido Benefiance WrinkleResist24 Dagroom, $ 53, Shiseido. Marc Jacobs Honey Eau De Parfum 3,4 oz, $ 90, Marc Jacobs. SK-II gesigmasker, $ 90, SK-II. Guerlain Mazi Lash, $ 30, Sephora.

Om te sê dat ek verslaaf is aan velsorg, is 'n totale understatement - vir my moet skoonheid by u vel begin. Miskien is ek net bang vir plooie, maar ek het 'n redelik gedissiplineerde skoonheidsroetine wat begin met die verwydering van make -up Lancôme se Bi-Facil verwyderaar, was met Organiese apteek se wortelbotterreiniger dan ongeveer vyf verskillende behandelingslae, serums en lotions. Die lakens om dit vir vyf tot tien minute op u gesig te laat, maar ek laat dit 'n uur of langer in die aande om die behandeling regtig te laat intrek - plus dit dwing u om te gaan sit en ontspan. Bedags eindig ek altyd my behandelings met Shiseido's Benefiance Wrinkle Resist24 Day Cream met SPF 18. Ek gebruik geen onderlaag of poeier nie (ek besit nie eens nie), so ek spring gewoonlik oor na grimering. Ek gebruik geen skoonheidsmiddels met karmyn as 'n bestanddeel nie, so ek is mal daaroor Too Faced's Sweethearts Perfect Flush Blush in Candy Glow wat my letterlik die perfek spoel - dit is ernstiger as Nars se orgasme. Gebruik Obsessiewe kompulsiewe skoonheidsmiddels se pigmente Vir 'n vinnige sweep van oogskadu maak ek my wimpers af Guerlain se Maxi Lash (wat ruik ongelooflik), druk dan 'n bietjie op Dior Addict Extreme Lipstick in Pink Icon, en 'n spritz van Marc Jacobs Heuning en ek is goed om te gaan.

—Marissa Stempien
Mode -redakteur


Coca-Cola: die beste mode sedert 1886

Welkom terug by Mr. Blasberg's Book Corner, waarin ons hoofredakteur Derek Blasberg sy les van die week kies en die skrywer ontmoet. Hierdie week kyk ons ​​na iets wat eintlik Amerikaans is: Coca-Cola.
Die koeldrankmerk, wat vanjaar sy 125ste bestaansjaar vier, kom met 'n boekie,
Coca-Cola, gewy aan die impak wat Amerika se geliefde koolzuurhoudende drank op die kulturele landskap gemaak het. Terwyl die meeste van ons wat in die mode werk, gewoonlik verteer word met goed wat ons dra, was Coca-Cola (en ook Diet Coke) net so deel van ons daaglikse roetines as It-sakke en lentetendense. Salvador Dali en Andy Warhol is slegs 'n paar van die kunswereldlegendes wat die bykomstigheid van die Coke -bottel in hul werk opgeneem het. Hier gesels Blasberg met Wendy Clark, 'n senior vise-president van The Coca-Cola Company.

Derek Blasberg: Ek moet erken dat ek nooit besef het hoe deurdringend die Coca-Cola-beelde in die wêreld is nie. Was u hiervan bewus voordat u gevra is om hierdie boek te hersien? Wat is 'n paar van u eie Coke -herinneringe?

Wendy Clark: Van dag een af ​​is u as Coca-Cola-werknemer baie bewus van die ongelooflike ryk nalatenskap van die onderneming. Daar is herinnerings aan elke draai in ons geboue, ons maak rondleidings deur ons argiewe, en ons leiers verwys gereeld na ons verlede as 'n grondslag vir ons toekoms. Inderdaad, net om die draai van ons hoofkantoor is die World of Coca-Cola-aantrekkingskrag, met meer as 1200 artefakte van regoor die wêreld. Ek het baie persoonlike Coca-Cola-herinneringe uit my kinderjare: tye saam met vriende, familie, op universiteit, op die strand.

DB: Net soos mode -handelsmerke, is Coke 'n handelsmerk met 'n logo wat almal wil hê. Sou u sê dat Coca-Cola soos die Ralph Lauren van koeldrank is? Wat anders simboliseer dit?

WC: In sy kern is Coca-Cola inklusief, alomteenwoordig en meedoënloos optimisties. Dit is 'n oomblik van geluk, 'n pouse wat verkwik. Baie van die sukses van Coca-Cola kan toegeskryf word aan die streng konsekwentheid: die handelsmerk (Spencerian-skrif, kleurrooi, wit dinamiese lint) en dit waarvoor dit staan ​​('n baken van optimisme ter wêreld) het in 125 jaar nie verander nie.

DB: Andy Warhol, Naomi Campbell, Salvador Dali en selfs Ray Davies van die band The Kinks het al oor hierdie spesifieke drank gepraat, saam met hulle, geverf of gesing. Waarom dink u het dit so 'n sterk, vinnige reaksie veroorsaak?

WC: Een van die sterkste en sterkste eienskappe van Coca-Cola is die toeganklikheid daarvan en dus die relatiwiteit daarvan. Dit was Andy Warhol wat eintlik gesê het: "Die wonderlike van hierdie land is dat Amerika die tradisie begin het waarin die rykste verbruikers in wese dieselfde dinge koop as die armstes. U kan TV kyk en Coca-Cola sien, en u weet dat die president drink Coca Cola, Liz Taylor drink Coca Cola, en dink net: u kan ook Coca-Cola drink. Al die cokes is dieselfde en al die cokes is goed. Liz Taylor weet dit, die president weet dit, die boemelaar weet dit, en jy weet dit. "

DB: Andy het 'n punt! Lang lewe is moeilik in enige bedryf, maar Coke lyk goed as hy 125 jaar oud is. As ek terugkyk, wat was een van die mees ikoniese oomblikke in die geskiedenis van die drank?

WC: Ek wys op die oomblikke waarop Coca-Cola 'n kulturele standpunt gehad het. Een van die grootste buigpunte vir die onderneming was ongetwyfeld toe Robert Woodruff (president van The Coca-Cola Company 1923-1954) toegewy het dat elke GI in die Tweede Wêreldoorlog toegang tot 'n Coca-Cola vir 'n nikkel sou hê. Teen die einde van die oorlog het ons meer as vyf miljard bottels Coca-Cola aan GI's bedien en die wêreld, buite die VSA, aan die wonderlike smaak van Coca-Cola voorgestel. Dit sal die basis vorm vir ons wêreldwye uitbreiding. Sedert 1928, toe dit in Amsterdam gehou is, was Coca-Cola die langste deurlopende borg van die Olimpiese Spele. Net so het Coca-Cola in die 1920's een van die eerste adverteerders op Times Square geword. Ons teenwoordigheid duur vandag voort met die voordeel dat digitale tegnologie real -time inhoud na ons skerm stuur, wat nog op Times Square is en nou heeltemal op windkrag werk.

DB: Die handelsmerk weet beslis iets oor bemarking.

WC: Coca-Cola se Hilltop TV-advertensie in die vroeë 1970's en Mean Joe Greene TV-advertensie in die laat 1970's word deurgaans as een van die suksesvolste, ikoniese en blywendste advertensies van alle tye genoem. Hilltop het 'n groot groep jongmense van regoor die wêreld bymekaargekom wat op die top van 'n heuwel in Italië bymekaargekom het om 'n eenvoudige liedjie te sing, genaamd "I'm like to Buy the World a Coke." Dit het 'n unieke aanslag gevind by verbruikers regoor die wêreld en het gelei tot 'n ongekende reaksie van die verbruiker.

DB: Het Coke nie een keer sy geheime resep probeer verander nie? Ek onthou hoe my pa my iets daaroor vertel het.

WC: Ja! Om onvergeetlike oomblikke in die geskiedenis van die handelsmerk te vertel, sou nie volledig wees sonder om die bekendstelling van New Coke in 1985 te noem nie. handelsmerk, nie die onderneming nie. Die verbruikersgeroep wat uiteindelik daartoe gelei het dat die maatskappy Coca-Cola 'Classic' teruggebring het, was 'n waardevolle, vroeë les wat veral vir ons van toepassing is in vandag se digitaal geaktiveerde, sosiaal-netwerkverbruikerslandskap.

DB: Coke het beslis teruggekeer! In werklikheid kon Coke verander en aanpas by die moderne kultuur, terwyl dit ook dieselfde gebly het: is daar 'n geheim hieraan?

WC: As Coca-Cola op sy beste is, kan ons skynbare paradokse tot ons voordeel gebruik. Ons is byvoorbeeld beide wêreldwyd afgeskaal (Coca-Cola is nou beskikbaar in meer as 200 lande) en plaaslik relevant (ons het plaaslike bedrywighede in die lande). Op dieselfde manier was Coca-Cola al meer as 125 jaar konsekwent en het dieselfde handelsmerk, dieselfde geheime formule, dieselfde merkposisionering en mdash, maar sy teenwoordigheid oor die hele wêreld wil altyd relevant en weerspieël word van kultuur en die tyd, met 'n meedoënlose optimisme oogpunt.

DB: Alhoewel die Coke -handelsmerk groot is, is dit meer waarskynlik dat u in ons kantoor Diet Cokes op ons lessenaars sal sien. Moet ons daaraan dink om 'n ander boek vir die dieetweergawe te doen?

WC: Dieet Coke is 'n baie belangrike deel van die Coca-Cola-handelsmerk, net soos Coke Zero. Maar die Diet Coke-handelsmerk is relatief 'n adolessent vir die handelsmerk Coca-Cola met 'slegs' 29 jaar geskiedenis. Die boek sou dus 'n bietjie dunner wees!


Coca-Cola: die beste mode sedert 1886

Welkom terug by Mr. Blasberg's Book Corner, waarin ons hoofredakteur Derek Blasberg sy les van die week kies en die skrywer ontmoet. Hierdie week kyk ons ​​na iets wat eintlik Amerikaans is: Coca-Cola.
Die koeldrankmerk, wat vanjaar sy 125ste bestaansjaar vier, kom met 'n boekie,
Coca-Cola, gewy aan die impak wat Amerika se geliefde koolzuurhoudende drank op die kulturele landskap gemaak het. Terwyl die meeste van ons wat in die mode werk, gewoonlik verteer word met goed wat ons dra, was Coca-Cola (en ook Diet Coke) net so deel van ons daaglikse roetines as It-sakke en lentetendense. Salvador Dali en Andy Warhol is slegs 'n paar van die kunswereldlegendes wat die bykomstigheid van die Coke -bottel in hul werk opgeneem het. Hier gesels Blasberg met Wendy Clark, 'n senior vise-president van The Coca-Cola Company.

Derek Blasberg: Ek moet erken dat ek nooit besef het hoe deurdringend die Coca-Cola-beelde in die wêreld is nie. Was u hiervan bewus voordat u gevra is om hierdie boek te hersien? Wat is 'n paar van u eie Coke -herinneringe?

Wendy Clark: Van dag een af ​​is u as Coca-Cola-werknemer baie bewus van die ongelooflike ryk nalatenskap van die onderneming. Daar is herinnerings aan elke draai in ons geboue, ons maak rondleidings deur ons argiewe, en ons leiers verwys gereeld na ons verlede as 'n grondslag vir ons toekoms. Inderdaad, net om die draai van ons hoofkantoor is die World of Coca-Cola-aantrekkingskrag, met meer as 1200 artefakte van regoor die wêreld. Ek het baie persoonlike Coca-Cola-herinneringe uit my kinderjare: tye saam met vriende, familie, op universiteit, op die strand.

DB: Net soos mode -handelsmerke, is Coke 'n handelsmerk met 'n logo wat almal wil hê. Sou u sê dat Coca-Cola soos die Ralph Lauren van koeldrank is? Wat anders simboliseer dit?

WC: In sy kern is Coca-Cola inklusief, alomteenwoordig en meedoënloos optimisties. Dit is 'n oomblik van geluk, 'n pouse wat verkwik. Baie van die sukses van Coca-Cola kan toegeskryf word aan die streng konsekwentheid: die handelsmerk (Spencerian-skrif, kleurrooi, wit dinamiese lint) en dit waarvoor dit staan ​​('n baken van optimisme ter wêreld) het in 125 jaar nie verander nie.

DB: Andy Warhol, Naomi Campbell, Salvador Dali en selfs Ray Davies van die band The Kinks het al oor hierdie spesifieke drank gepraat, saam met hulle, geverf of gesing. Waarom dink u het dit so 'n sterk, vinnige reaksie veroorsaak?

WC: Een van die sterkste en kragtigste eienskappe van Coca-Cola is die toeganklikheid en dus die relatiwiteit daarvan. Dit was Andy Warhol wat eintlik gesê het: "Die wonderlike van hierdie land is dat Amerika die tradisie begin het waarin die rykste verbruikers in wese dieselfde dinge koop as die armstes. U kan TV kyk en Coca-Cola sien, en u weet dat die president drink Coca Cola, Liz Taylor drink Coca Cola, en dink net: u kan ook Coca-Cola drink. Al die cokes is dieselfde en al die cokes is goed. Liz Taylor weet dit, die president weet dit, die boemelaar weet dit, en jy weet dit. "

DB: Andy het 'n punt! Lang lewe is moeilik in enige bedryf, maar Coke lyk goed as hy 125 jaar oud is. As ek terugkyk, wat was een van die mees ikoniese oomblikke in die geskiedenis van die drank?

WC: Ek wys op die oomblikke waarop Coca-Cola 'n kulturele standpunt gehad het. Een van die grootste buigpunte vir die onderneming was ongetwyfeld toe Robert Woodruff (president van The Coca-Cola Company 1923-1954) toegewy het dat elke GI in die Tweede Wêreldoorlog toegang tot 'n Coca-Cola vir 'n nikkel sou hê. Teen die einde van die oorlog het ons meer as vyf miljard bottels Coca-Cola aan GI's bedien en die wêreld, buite die VSA, aan die wonderlike smaak van Coca-Cola voorgestel. Dit sal die basis vorm van ons wêreldwye uitbreiding. Sedert 1928, toe dit in Amsterdam gehou is, was Coca-Cola die langste deurlopende borg van die Olimpiese Spele. Net so het Coca-Cola in die 1920's een van die eerste adverteerders op Times Square geword. Ons teenwoordigheid bestaan ​​vandag met die voordeel dat digitale tegnologie real -time inhoud na ons skerm stuur, wat nog op Times Square is en nou heeltemal op windkrag werk.

DB: Die handelsmerk weet beslis iets oor bemarking.

WC: Coca-Cola se Hilltop TV-advertensie in die vroeë 1970's en Mean Joe Greene TV-advertensie in die laat 1970's word deurgaans as een van die suksesvolste, ikoniese en blywendste advertensies van alle tye genoem. Hilltop het 'n groot groep jongmense van regoor die wêreld bymekaargekom wat op die top van 'n heuwel in Italië bymekaargekom het om 'n eenvoudige liedjie te sing, genaamd "I'm like to Buy the World a Coke." Dit het 'n unieke aanslag gevind by verbruikers regoor die wêreld en het gelei tot 'n ongekende reaksie van die verbruiker.

DB: Het Coke nie een keer sy geheime resep probeer verander nie? Ek onthou hoe my pa my iets daaroor vertel het.

WC: Ja! Om onvergeetlike oomblikke in die geskiedenis van die handelsmerk te vertel, sou nie volledig wees sonder om die bekendstelling van New Coke in 1985 te noem nie. handelsmerk, nie die onderneming nie. Die verbruikersgeroep wat uiteindelik daartoe gelei het dat die onderneming Coca-Cola 'Classic' teruggebring het, was 'n waardevolle, vroeë les wat veral vir ons van toepassing is in die huidige digitaal geaktiveerde, sosiaal-netwerkverbruikerslandskap.

DB: Coke het beslis teruggekeer! In werklikheid kon Coke verander en aanpas by die moderne kultuur, terwyl dit ook dieselfde gebly het: is daar 'n geheim hieraan?

WC: As Coca-Cola op sy beste is, kan ons skynbare paradokse tot ons voordeel gebruik. Ons is byvoorbeeld beide wêreldwyd afgeskaal (Coca-Cola is nou beskikbaar in meer as 200 lande) en plaaslik relevant (ons het plaaslike bedrywighede in die lande). Op dieselfde manier was Coca-Cola al meer as 125 jaar konsekwent en het dieselfde handelsmerk, dieselfde geheime formule, dieselfde merkposisionering en mdash, maar sy teenwoordigheid oor die hele wêreld wil altyd relevant en weerspieël word van kultuur en die tyd, met 'n meedoënlose optimisme oogpunt.

DB: Alhoewel die Coke -handelsmerk groot is, is dit meer waarskynlik dat u in ons kantoor Diet Cokes op ons lessenaars sal sien. Moet ons daaraan dink om 'n ander boek vir die dieetweergawe te doen?

WC: Dieet Coke is 'n baie belangrike deel van die Coca-Cola-handelsmerk, net soos Coke Zero. Maar die Diet Coke-handelsmerk is relatief 'n adolessent vir die handelsmerk Coca-Cola met 'slegs' 29 jaar geskiedenis. Die boek sou dus 'n bietjie dunner wees!


Coca-Cola: die beste mode sedert 1886

Welkom terug by Mr. Blasberg's Book Corner, waarin ons hoofredakteur Derek Blasberg sy les van die week kies en die skrywer ontmoet. Hierdie week kyk ons ​​na iets wat eintlik Amerikaans is: Coca-Cola.
Die koeldrankmerk, wat vanjaar sy 125ste bestaansjaar vier, kom met 'n boekie,
Coca-Cola, gewy aan die impak wat Amerika se geliefde koolzuurhoudende drank op die kulturele landskap gemaak het. Terwyl die meeste van ons wat in die mode werk, gewoonlik verteer word met goed wat ons dra, was Coca-Cola (en ook Diet Coke) net so deel van ons daaglikse roetines as It-sakke en lentetendense. Salvador Dali en Andy Warhol is slegs 'n paar van die kunswereldlegendes wat die bykomstigheid van die Coke -bottel in hul werk opgeneem het. Hier gesels Blasberg met Wendy Clark, 'n senior vise-president van The Coca-Cola Company.

Derek Blasberg: Ek moet erken dat ek nooit besef het hoe deurdringend die Coca-Cola-beelde in die wêreld is nie. Was u hiervan bewus voordat u gevra is om hierdie boek te hersien? Wat is 'n paar van u eie Coke -herinneringe?

Wendy Clark: Van dag een af ​​is u as Coca-Cola-werknemer baie bewus van die ongelooflike ryk nalatenskap van die onderneming. Daar is herinnerings aan elke draai in ons geboue, ons maak rondleidings deur ons argiewe, en ons leiers verwys gereeld na ons verlede as 'n grondslag vir ons toekoms. Inderdaad, net om die draai van ons hoofkantoor is die World of Coca-Cola-aantrekkingskrag, met meer as 1200 artefakte van regoor die wêreld. Ek het baie persoonlike Coca-Cola-herinneringe uit my kinderjare: tye saam met vriende, familie, op universiteit, op die strand.

DB: Net soos mode -handelsmerke, is Coke 'n handelsmerk met 'n logo wat almal wil hê. Sou u sê dat Coca-Cola soos die Ralph Lauren van koeldrank is? Wat anders simboliseer dit?

WC: In sy kern is Coca-Cola inklusief, alomteenwoordig en meedoënloos optimisties. Dit is 'n oomblik van geluk, 'n pouse wat verkwik. Baie van die sukses van Coca-Cola kan toegeskryf word aan die streng konsekwentheid: die handelsmerk (Spencerian-skrif, kleurrooi, wit dinamiese lint) en dit waarvoor dit staan ​​('n baken van optimisme in die wêreld) het in 125 jaar nie verander nie.

DB: Andy Warhol, Naomi Campbell, Salvador Dali en selfs Ray Davies van die band The Kinks het al oor hierdie spesifieke drank gepraat, saam met hulle, geverf of gesing. Waarom dink u het dit so 'n sterk, vinnige reaksie veroorsaak?

WC: Een van die sterkste en kragtigste eienskappe van Coca-Cola is die toeganklikheid en dus die relatiwiteit daarvan. Dit was Andy Warhol wat eintlik gesê het: "Die wonderlike van hierdie land is dat Amerika die tradisie begin het waarin die rykste verbruikers in wese dieselfde dinge koop as die armstes. U kan TV kyk en Coca-Cola sien, en u weet dat die president drink Coca Cola, Liz Taylor drink Coca Cola, en dink net: u kan ook Coca-Cola drink. Al die cokes is dieselfde en al die cokes is goed. Liz Taylor weet dit, die president weet dit, die boemelaar weet dit, en jy weet dit. "

DB: Andy het 'n punt! Lang lewe is moeilik in enige bedryf, maar Coke lyk goed as hy 125 jaar oud is. As ek terugkyk, wat was een van die mees ikoniese oomblikke in die geskiedenis van die drank?

WC: Ek wys op die oomblikke waarop Coca-Cola 'n kulturele standpunt gehad het. Een van die grootste buigpunte vir die onderneming was ongetwyfeld toe Robert Woodruff (president van The Coca-Cola Company 1923-1954) toegewy het dat elke GI in die Tweede Wêreldoorlog toegang tot 'n Coca-Cola vir 'n nikkel sou hê. Teen die einde van die oorlog het ons meer as vyf miljard bottels Coca-Cola aan GI's bedien en die wêreld, buite die VSA, aan die wonderlike smaak van Coca-Cola voorgestel. Dit sal die basis vorm van ons wêreldwye uitbreiding. Sedert 1928, toe dit in Amsterdam gehou is, was Coca-Cola die langste deurlopende borg van die Olimpiese Spele. Net so het Coca-Cola in die 1920's een van die eerste adverteerders op Times Square geword. Ons teenwoordigheid bestaan ​​vandag met die voordeel dat digitale tegnologie real -time inhoud na ons skerm stuur, wat nog op Times Square is en nou heeltemal op windkrag werk.

DB: Die handelsmerk weet beslis iets oor bemarking.

WC: Coca-Cola se Hilltop TV-advertensie in die vroeë 1970's en Mean Joe Greene TV-advertensie in die laat 1970's word deurgaans as een van die suksesvolste, ikoniese en blywendste advertensies van alle tye genoem. Hilltop het 'n groot groep jongmense van regoor die wêreld bymekaargekom wat op die top van 'n heuwel in Italië bymekaargekom het om 'n eenvoudige liedjie te sing, genaamd "I'm like to Buy the World a Coke." Dit het 'n unieke aanslag gevind by verbruikers regoor die wêreld en het gelei tot 'n ongekende reaksie van die verbruiker.

DB: Het Coke nie een keer sy geheime resep probeer verander nie? Ek onthou hoe my pa my iets daaroor vertel het.

WC: Ja! Om onvergeetlike oomblikke in die geskiedenis van die handelsmerk te vertel, sou nie volledig wees sonder om die bekendstelling van New Coke in 1985 te noem nie. handelsmerk, nie die onderneming nie. Die verbruikersgeroep wat uiteindelik daartoe gelei het dat die maatskappy Coca-Cola 'Classic' teruggebring het, was 'n waardevolle, vroeë les wat veral vir ons van toepassing is in vandag se digitaal geaktiveerde, sosiaal-netwerkverbruikerslandskap.

DB: Coke het beslis teruggekeer! In werklikheid kon Coke verander en aanpas by die moderne kultuur, terwyl dit ook dieselfde gebly het: is daar 'n geheim hieraan?

WC: As Coca-Cola op sy beste is, kan ons skynbare paradokse tot ons voordeel gebruik. Ons is byvoorbeeld beide wêreldwyd afgeskaal (Coca-Cola is nou beskikbaar in meer as 200 lande) en plaaslik relevant (ons het plaaslike bedrywighede in die lande). Op dieselfde manier was Coca-Cola al meer as 125 jaar konsekwent en het dieselfde handelsmerk, dieselfde geheime formule, dieselfde merkposisionering en mdash, maar sy teenwoordigheid oor die hele wêreld wil altyd relevant en weerspieël word van kultuur en die tyd, met 'n meedoënlose optimisme oogpunt.

DB: Alhoewel die Coke -handelsmerk groot is, is dit meer waarskynlik dat u in ons kantoor Diet Cokes op ons lessenaars sal sien. Moet ons daaraan dink om 'n ander boek vir die dieetweergawe te doen?

WC: Dieet Coke is 'n baie belangrike deel van die Coca-Cola-handelsmerk, net soos Coke Zero. Maar die Diet Coke-handelsmerk is relatief 'n adolessent vir die handelsmerk Coca-Cola met 'slegs' 29 jaar se geskiedenis. Die boek sou dus 'n bietjie dunner wees!


Coca-Cola: die beste mode sedert 1886

Welkom terug by Mr. Blasberg's Book Corner, waarin ons hoofredakteur Derek Blasberg sy les van die week kies en die skrywer ontmoet. Hierdie week kyk ons ​​na iets wat eintlik Amerikaans is: Coca-Cola.
Die koeldrankmerk, wat vanjaar sy 125ste bestaansjaar vier, kom met 'n boekie,
Coca-Cola, gewy aan die impak wat Amerika se geliefde koolzuurhoudende drank op die kulturele landskap gemaak het. Terwyl die meeste van ons wat in die mode werk, gewoonlik verteer word met dinge wat ons dra, was Coca-Cola (en ook Diet Coke) net so deel van ons daaglikse roetines as It-sakke en lentetendense. Salvador Dali en Andy Warhol is slegs 'n paar van die kunswereldlegendes wat die bykomstigheid van die Coke -bottel in hul werk opgeneem het. Hier gesels Blasberg met Wendy Clark, 'n senior vise-president van The Coca-Cola Company.

Derek Blasberg: Ek moet erken dat ek nooit besef het hoe deurdringend die Coca-Cola-beelde in die wêreld is nie. Was u hiervan bewus voordat u gevra is om hierdie boek te hersien? Wat is 'n paar van u eie Coke -herinneringe?

Wendy Clark: Van dag een af ​​is u as Coca-Cola-werknemer baie bewus van die ongelooflike ryk nalatenskap van die onderneming. Daar is herinnerings aan elke draai in ons geboue, ons maak rondleidings deur ons argiewe, en ons leiers verwys gereeld na ons verlede as 'n grondslag vir ons toekoms. Inderdaad, net om die draai van ons hoofkantoor is die World of Coca-Cola-aantrekkingskrag, met meer as 1200 artefakte van regoor die wêreld. Ek het baie persoonlike Coca-Cola-herinneringe uit my kinderjare: tye saam met vriende, familie, op universiteit, op die strand.

DB: Net soos mode -handelsmerke, is Coke 'n handelsmerk met 'n logo wat almal wil hê. Sou u sê dat Coca-Cola soos die Ralph Lauren van koeldrank is? Wat anders simboliseer dit?

WC: In sy kern is Coca-Cola inklusief, alomteenwoordig en meedoënloos optimisties. Dit is 'n oomblik van geluk, 'n pouse wat verkwik. Baie van die sukses van Coca-Cola kan toegeskryf word aan die streng konsekwentheid: die handelsmerk (Spencerian-skrif, kleurrooi, wit dinamiese lint) en dit waarvoor dit staan ​​('n baken van optimisme ter wêreld) het in 125 jaar nie verander nie.

DB: Andy Warhol, Naomi Campbell, Salvador Dali en selfs Ray Davies van die band The Kinks het al oor hierdie spesifieke drank gepraat, saam met hulle, geverf of gesing. Waarom dink u het dit so 'n sterk, vinnige reaksie veroorsaak?

WC: Een van die sterkste en kragtigste eienskappe van Coca-Cola is die toeganklikheid en dus die relatiwiteit daarvan. Dit was Andy Warhol wat eintlik gesê het: "Die wonderlike van hierdie land is dat Amerika die tradisie begin het waarin die rykste verbruikers in wese dieselfde dinge koop as die armstes. U kan TV kyk en Coca-Cola sien, en u weet dat die president drink Coca Cola, Liz Taylor drink Coca Cola, en dink net: u kan ook Coca-Cola drink. Al die cokes is dieselfde en al die cokes is goed. Liz Taylor weet dit, die president weet dit, die boemelaar weet dit, en jy weet dit. "

DB: Andy het 'n punt! Lang lewe is moeilik in enige bedryf, maar Coke lyk goed as hy 125 jaar oud is. As ek terugkyk, wat was een van die mees ikoniese oomblikke in die geskiedenis van die drank?

WC: Ek wys op die oomblikke waarop Coca-Cola 'n kulturele standpunt gehad het. Een van die grootste buigpunte vir die onderneming was ongetwyfeld toe Robert Woodruff (president van The Coca-Cola Company 1923-1954) toegewy het dat elke GI in die Tweede Wêreldoorlog toegang tot 'n Coca-Cola vir 'n nikkel sou hê. Teen die einde van die oorlog het ons meer as vyf miljard bottels Coca-Cola aan GI's bedien en die wêreld, buite die VSA, aan die wonderlike smaak van Coca-Cola voorgestel. Dit sal die basis vorm van ons wêreldwye uitbreiding. Sedert 1928, toe dit in Amsterdam gehou is, was Coca-Cola die langste deurlopende borg van die Olimpiese Spele. Net so het Coca-Cola in die 1920's een van die eerste adverteerders op Times Square geword. Ons teenwoordigheid bestaan ​​vandag met die voordeel dat digitale tegnologie real -time inhoud na ons skerm stuur, wat nog op Times Square is en nou heeltemal op windkrag werk.

DB: Die handelsmerk weet beslis iets oor bemarking.

WC: Coca-Cola's Hilltop TV ad in the early 1970s and Mean Joe Greene TV ad in the late 1970s are consistently referenced as among the most successful, iconic and enduring ads of all time. Hilltop featured a large group of young people from around the world coming together at the top of a hill in Italy to sing a simple song called, "I'd Like to Buy the World a Coke." It struck a unique chord with consumers the world over and prompted a consumer response that was unprecedented.

DB: Didn't Coke try and change its secret recipe once? I remember my Dad telling me something about that.

WC: Ja! Recounting memorable moments in the brand's history would not be complete without mentioning the launch of New Coke in 1985. What's interesting about New Coke through today's lens is that it was an early experience for the company in terms of understanding that the consumer "owns" the brand, not the company. The consumer outcry that ultimately resulted in the Company bringing back Coca-Cola 'Classic' was a valuable, early lesson that's particularly applicable for us in today's digitally-enabled, socially-networked consumer landscape.

DB: Coke definitely bounced back! In fact, Coke has been able to change and adapt to modern culture while it also stayed the same: Is there a secret to this?

WC: When Coca-Cola is at its best we're able to use seeming paradoxes to our advantage. For instance, we're both globally scaled (Coca-Cola is now available in over 200 countries) and locally relevant (we have local operations on the ground in those countries). In the same way, Coca-Cola has been consistent over 125 years &mdash same brand mark, same secret formula, same brand positioning &mdash yet its presence around the world always seeks to be relevant and reflective of culture and the times, with a relentlessly optimistic point of view.

DB: While the Coke brand is big, around our office you're more likely to see Diet Cokes on our desks. Should we think about doing another book for the diet version?

WC: Diet Coke is a very vital part of the Coca-Cola trademark, as is Coke Zero. But the Diet Coke brand is an adolescent in relative terms to brand Coca-Cola with "only" 29 years of history. So that book would be a little thinner!


Coca-Cola: Serving Fashion's Finest Since 1886

Welcome back to Mr. Blasberg's Book Corner, wherein our editor at large Derek Blasberg picks his read of the week and meets the author. This week we look at something that is quintessentially American: Coca-Cola.
The soda brand, which is celebrating its 125th anniversary this year, is coming out with a tome,
Coca-Cola, devoted to the impact that America's beloved carbonated beverage has made on the cultural landscape. While most of us who work in fashion are typically consumed with stuff we wear, Coca-Cola (and Diet Coke too) has been as much of a part of our daily routines as It bags and spring trends. Salvador Dali and Andy Warhol are just some of the art world legends who incorporated the accessory of the Coke bottle into their work. Here, Blasberg chats with Wendy Clark, a senior vice president at The Coca-Cola Company.

Derek Blasberg: I must confess I never realized how pervasive the Coca-Cola imagery is in the world. Were you aware of this before you were asked to review this book? What are some of your own personal Coke memories?

Wendy Clark: From day one, as a Coca-Cola employee, you are very aware of the amazingly rich legacy of the company. There are reminders at every turn in our buildings, we give tours of our archives, and our leaders routinely reference our past as a foundation for our future. Indeed, just round the corner from our HQ is the World of Coca-Cola attraction, which features over 1,200 artifacts from around the world. I have many personal Coca-Cola memories from my childhood: times with friends, family, in college, at the beach.

DB: Like fashion brands, Coke is a name brand with a logo everyone wants. Would you say that Coca-Cola is like the Ralph Lauren of sodas? What else does it symbolize?

WC: At its core, Coca-Cola is inclusive, ubiquitous and relentlessly optimistic. It is a moment of happiness, a pause that refreshes. Much of Coca-Cola's success can be attributed to its rigorous consistency: its brand mark (Spencerian script, color red, white dynamic ribbon) and what it stands for (a beacon of optimism in the world) have not changed in 125 years.

DB: Andy Warhol, Naomi Campbell, Salvador Dali and even Ray Davies from the band The Kinks have all talked about, posed with, painted or sung about this particular beverage. Why do you think it's caused such a strong, quick reaction?

WC: One of Coca-Cola's most enduring and powerful attributes is its accessibility and therefore its relatability. It was Andy Warhol who actually said, "What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca-Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."

DB: Andy has a point! Longevity is tough in any industry, but Coke is looking good for being 125 years old. Looking back, what have been some of the most iconic moments in the beverage's history?

WC: I'd point to the moments where Coca-Cola had a cultural point of view. Unquestionably one of the biggest inflection points for the company was when Robert Woodruff (President of The Coca-Cola Company 1923-1954) committed that every GI in WWII would have access to a Coca-Cola for a nickel. By the end of the war we had served GIs more than five billion bottles of Coca-Cola and introduced the world, outside of the US, to the great taste of Coca-Cola. This would go on to form the basis of our global expansion. Since 1928, when they were held in Amsterdam, Coca-Cola has been the longest continuous sponsor of the Olympic Games. Similarly, in the 1920s, Coca-Cola became one of the first advertisers in Times Square. Our presence endures today with the advantage of digital technology sending real time content to our screen, which is still in Times Square and is now completely run on wind power.

DB: The brand definitely knows a thing or two about marketing.

WC: Coca-Cola's Hilltop TV ad in the early 1970s and Mean Joe Greene TV ad in the late 1970s are consistently referenced as among the most successful, iconic and enduring ads of all time. Hilltop featured a large group of young people from around the world coming together at the top of a hill in Italy to sing a simple song called, "I'd Like to Buy the World a Coke." It struck a unique chord with consumers the world over and prompted a consumer response that was unprecedented.

DB: Didn't Coke try and change its secret recipe once? I remember my Dad telling me something about that.

WC: Ja! Recounting memorable moments in the brand's history would not be complete without mentioning the launch of New Coke in 1985. What's interesting about New Coke through today's lens is that it was an early experience for the company in terms of understanding that the consumer "owns" the brand, not the company. The consumer outcry that ultimately resulted in the Company bringing back Coca-Cola 'Classic' was a valuable, early lesson that's particularly applicable for us in today's digitally-enabled, socially-networked consumer landscape.

DB: Coke definitely bounced back! In fact, Coke has been able to change and adapt to modern culture while it also stayed the same: Is there a secret to this?

WC: When Coca-Cola is at its best we're able to use seeming paradoxes to our advantage. For instance, we're both globally scaled (Coca-Cola is now available in over 200 countries) and locally relevant (we have local operations on the ground in those countries). In the same way, Coca-Cola has been consistent over 125 years &mdash same brand mark, same secret formula, same brand positioning &mdash yet its presence around the world always seeks to be relevant and reflective of culture and the times, with a relentlessly optimistic point of view.

DB: While the Coke brand is big, around our office you're more likely to see Diet Cokes on our desks. Should we think about doing another book for the diet version?

WC: Diet Coke is a very vital part of the Coca-Cola trademark, as is Coke Zero. But the Diet Coke brand is an adolescent in relative terms to brand Coca-Cola with "only" 29 years of history. So that book would be a little thinner!


Coca-Cola: Serving Fashion's Finest Since 1886

Welcome back to Mr. Blasberg's Book Corner, wherein our editor at large Derek Blasberg picks his read of the week and meets the author. This week we look at something that is quintessentially American: Coca-Cola.
The soda brand, which is celebrating its 125th anniversary this year, is coming out with a tome,
Coca-Cola, devoted to the impact that America's beloved carbonated beverage has made on the cultural landscape. While most of us who work in fashion are typically consumed with stuff we wear, Coca-Cola (and Diet Coke too) has been as much of a part of our daily routines as It bags and spring trends. Salvador Dali and Andy Warhol are just some of the art world legends who incorporated the accessory of the Coke bottle into their work. Here, Blasberg chats with Wendy Clark, a senior vice president at The Coca-Cola Company.

Derek Blasberg: I must confess I never realized how pervasive the Coca-Cola imagery is in the world. Were you aware of this before you were asked to review this book? What are some of your own personal Coke memories?

Wendy Clark: From day one, as a Coca-Cola employee, you are very aware of the amazingly rich legacy of the company. There are reminders at every turn in our buildings, we give tours of our archives, and our leaders routinely reference our past as a foundation for our future. Indeed, just round the corner from our HQ is the World of Coca-Cola attraction, which features over 1,200 artifacts from around the world. I have many personal Coca-Cola memories from my childhood: times with friends, family, in college, at the beach.

DB: Like fashion brands, Coke is a name brand with a logo everyone wants. Would you say that Coca-Cola is like the Ralph Lauren of sodas? What else does it symbolize?

WC: At its core, Coca-Cola is inclusive, ubiquitous and relentlessly optimistic. It is a moment of happiness, a pause that refreshes. Much of Coca-Cola's success can be attributed to its rigorous consistency: its brand mark (Spencerian script, color red, white dynamic ribbon) and what it stands for (a beacon of optimism in the world) have not changed in 125 years.

DB: Andy Warhol, Naomi Campbell, Salvador Dali and even Ray Davies from the band The Kinks have all talked about, posed with, painted or sung about this particular beverage. Why do you think it's caused such a strong, quick reaction?

WC: One of Coca-Cola's most enduring and powerful attributes is its accessibility and therefore its relatability. It was Andy Warhol who actually said, "What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca-Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."

DB: Andy has a point! Longevity is tough in any industry, but Coke is looking good for being 125 years old. Looking back, what have been some of the most iconic moments in the beverage's history?

WC: I'd point to the moments where Coca-Cola had a cultural point of view. Unquestionably one of the biggest inflection points for the company was when Robert Woodruff (President of The Coca-Cola Company 1923-1954) committed that every GI in WWII would have access to a Coca-Cola for a nickel. By the end of the war we had served GIs more than five billion bottles of Coca-Cola and introduced the world, outside of the US, to the great taste of Coca-Cola. This would go on to form the basis of our global expansion. Since 1928, when they were held in Amsterdam, Coca-Cola has been the longest continuous sponsor of the Olympic Games. Similarly, in the 1920s, Coca-Cola became one of the first advertisers in Times Square. Our presence endures today with the advantage of digital technology sending real time content to our screen, which is still in Times Square and is now completely run on wind power.

DB: The brand definitely knows a thing or two about marketing.

WC: Coca-Cola's Hilltop TV ad in the early 1970s and Mean Joe Greene TV ad in the late 1970s are consistently referenced as among the most successful, iconic and enduring ads of all time. Hilltop featured a large group of young people from around the world coming together at the top of a hill in Italy to sing a simple song called, "I'd Like to Buy the World a Coke." It struck a unique chord with consumers the world over and prompted a consumer response that was unprecedented.

DB: Didn't Coke try and change its secret recipe once? I remember my Dad telling me something about that.

WC: Ja! Recounting memorable moments in the brand's history would not be complete without mentioning the launch of New Coke in 1985. What's interesting about New Coke through today's lens is that it was an early experience for the company in terms of understanding that the consumer "owns" the brand, not the company. The consumer outcry that ultimately resulted in the Company bringing back Coca-Cola 'Classic' was a valuable, early lesson that's particularly applicable for us in today's digitally-enabled, socially-networked consumer landscape.

DB: Coke definitely bounced back! In fact, Coke has been able to change and adapt to modern culture while it also stayed the same: Is there a secret to this?

WC: When Coca-Cola is at its best we're able to use seeming paradoxes to our advantage. For instance, we're both globally scaled (Coca-Cola is now available in over 200 countries) and locally relevant (we have local operations on the ground in those countries). In the same way, Coca-Cola has been consistent over 125 years &mdash same brand mark, same secret formula, same brand positioning &mdash yet its presence around the world always seeks to be relevant and reflective of culture and the times, with a relentlessly optimistic point of view.

DB: While the Coke brand is big, around our office you're more likely to see Diet Cokes on our desks. Should we think about doing another book for the diet version?

WC: Diet Coke is a very vital part of the Coca-Cola trademark, as is Coke Zero. But the Diet Coke brand is an adolescent in relative terms to brand Coca-Cola with "only" 29 years of history. So that book would be a little thinner!


Coca-Cola: Serving Fashion's Finest Since 1886

Welcome back to Mr. Blasberg's Book Corner, wherein our editor at large Derek Blasberg picks his read of the week and meets the author. This week we look at something that is quintessentially American: Coca-Cola.
The soda brand, which is celebrating its 125th anniversary this year, is coming out with a tome,
Coca-Cola, devoted to the impact that America's beloved carbonated beverage has made on the cultural landscape. While most of us who work in fashion are typically consumed with stuff we wear, Coca-Cola (and Diet Coke too) has been as much of a part of our daily routines as It bags and spring trends. Salvador Dali and Andy Warhol are just some of the art world legends who incorporated the accessory of the Coke bottle into their work. Here, Blasberg chats with Wendy Clark, a senior vice president at The Coca-Cola Company.

Derek Blasberg: I must confess I never realized how pervasive the Coca-Cola imagery is in the world. Were you aware of this before you were asked to review this book? What are some of your own personal Coke memories?

Wendy Clark: From day one, as a Coca-Cola employee, you are very aware of the amazingly rich legacy of the company. There are reminders at every turn in our buildings, we give tours of our archives, and our leaders routinely reference our past as a foundation for our future. Indeed, just round the corner from our HQ is the World of Coca-Cola attraction, which features over 1,200 artifacts from around the world. I have many personal Coca-Cola memories from my childhood: times with friends, family, in college, at the beach.

DB: Like fashion brands, Coke is a name brand with a logo everyone wants. Would you say that Coca-Cola is like the Ralph Lauren of sodas? What else does it symbolize?

WC: At its core, Coca-Cola is inclusive, ubiquitous and relentlessly optimistic. It is a moment of happiness, a pause that refreshes. Much of Coca-Cola's success can be attributed to its rigorous consistency: its brand mark (Spencerian script, color red, white dynamic ribbon) and what it stands for (a beacon of optimism in the world) have not changed in 125 years.

DB: Andy Warhol, Naomi Campbell, Salvador Dali and even Ray Davies from the band The Kinks have all talked about, posed with, painted or sung about this particular beverage. Why do you think it's caused such a strong, quick reaction?

WC: One of Coca-Cola's most enduring and powerful attributes is its accessibility and therefore its relatability. It was Andy Warhol who actually said, "What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca-Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."

DB: Andy has a point! Longevity is tough in any industry, but Coke is looking good for being 125 years old. Looking back, what have been some of the most iconic moments in the beverage's history?

WC: I'd point to the moments where Coca-Cola had a cultural point of view. Unquestionably one of the biggest inflection points for the company was when Robert Woodruff (President of The Coca-Cola Company 1923-1954) committed that every GI in WWII would have access to a Coca-Cola for a nickel. By the end of the war we had served GIs more than five billion bottles of Coca-Cola and introduced the world, outside of the US, to the great taste of Coca-Cola. This would go on to form the basis of our global expansion. Since 1928, when they were held in Amsterdam, Coca-Cola has been the longest continuous sponsor of the Olympic Games. Similarly, in the 1920s, Coca-Cola became one of the first advertisers in Times Square. Our presence endures today with the advantage of digital technology sending real time content to our screen, which is still in Times Square and is now completely run on wind power.

DB: The brand definitely knows a thing or two about marketing.

WC: Coca-Cola's Hilltop TV ad in the early 1970s and Mean Joe Greene TV ad in the late 1970s are consistently referenced as among the most successful, iconic and enduring ads of all time. Hilltop featured a large group of young people from around the world coming together at the top of a hill in Italy to sing a simple song called, "I'd Like to Buy the World a Coke." It struck a unique chord with consumers the world over and prompted a consumer response that was unprecedented.

DB: Didn't Coke try and change its secret recipe once? I remember my Dad telling me something about that.

WC: Ja! Recounting memorable moments in the brand's history would not be complete without mentioning the launch of New Coke in 1985. What's interesting about New Coke through today's lens is that it was an early experience for the company in terms of understanding that the consumer "owns" the brand, not the company. The consumer outcry that ultimately resulted in the Company bringing back Coca-Cola 'Classic' was a valuable, early lesson that's particularly applicable for us in today's digitally-enabled, socially-networked consumer landscape.

DB: Coke definitely bounced back! In fact, Coke has been able to change and adapt to modern culture while it also stayed the same: Is there a secret to this?

WC: When Coca-Cola is at its best we're able to use seeming paradoxes to our advantage. For instance, we're both globally scaled (Coca-Cola is now available in over 200 countries) and locally relevant (we have local operations on the ground in those countries). In the same way, Coca-Cola has been consistent over 125 years &mdash same brand mark, same secret formula, same brand positioning &mdash yet its presence around the world always seeks to be relevant and reflective of culture and the times, with a relentlessly optimistic point of view.

DB: While the Coke brand is big, around our office you're more likely to see Diet Cokes on our desks. Should we think about doing another book for the diet version?

WC: Diet Coke is a very vital part of the Coca-Cola trademark, as is Coke Zero. But the Diet Coke brand is an adolescent in relative terms to brand Coca-Cola with "only" 29 years of history. So that book would be a little thinner!


Coca-Cola: Serving Fashion's Finest Since 1886

Welcome back to Mr. Blasberg's Book Corner, wherein our editor at large Derek Blasberg picks his read of the week and meets the author. This week we look at something that is quintessentially American: Coca-Cola.
The soda brand, which is celebrating its 125th anniversary this year, is coming out with a tome,
Coca-Cola, devoted to the impact that America's beloved carbonated beverage has made on the cultural landscape. While most of us who work in fashion are typically consumed with stuff we wear, Coca-Cola (and Diet Coke too) has been as much of a part of our daily routines as It bags and spring trends. Salvador Dali and Andy Warhol are just some of the art world legends who incorporated the accessory of the Coke bottle into their work. Here, Blasberg chats with Wendy Clark, a senior vice president at The Coca-Cola Company.

Derek Blasberg: I must confess I never realized how pervasive the Coca-Cola imagery is in the world. Were you aware of this before you were asked to review this book? What are some of your own personal Coke memories?

Wendy Clark: From day one, as a Coca-Cola employee, you are very aware of the amazingly rich legacy of the company. There are reminders at every turn in our buildings, we give tours of our archives, and our leaders routinely reference our past as a foundation for our future. Indeed, just round the corner from our HQ is the World of Coca-Cola attraction, which features over 1,200 artifacts from around the world. I have many personal Coca-Cola memories from my childhood: times with friends, family, in college, at the beach.

DB: Like fashion brands, Coke is a name brand with a logo everyone wants. Would you say that Coca-Cola is like the Ralph Lauren of sodas? What else does it symbolize?

WC: At its core, Coca-Cola is inclusive, ubiquitous and relentlessly optimistic. It is a moment of happiness, a pause that refreshes. Much of Coca-Cola's success can be attributed to its rigorous consistency: its brand mark (Spencerian script, color red, white dynamic ribbon) and what it stands for (a beacon of optimism in the world) have not changed in 125 years.

DB: Andy Warhol, Naomi Campbell, Salvador Dali and even Ray Davies from the band The Kinks have all talked about, posed with, painted or sung about this particular beverage. Why do you think it's caused such a strong, quick reaction?

WC: One of Coca-Cola's most enduring and powerful attributes is its accessibility and therefore its relatability. It was Andy Warhol who actually said, "What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca-Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."

DB: Andy has a point! Longevity is tough in any industry, but Coke is looking good for being 125 years old. Looking back, what have been some of the most iconic moments in the beverage's history?

WC: I'd point to the moments where Coca-Cola had a cultural point of view. Unquestionably one of the biggest inflection points for the company was when Robert Woodruff (President of The Coca-Cola Company 1923-1954) committed that every GI in WWII would have access to a Coca-Cola for a nickel. By the end of the war we had served GIs more than five billion bottles of Coca-Cola and introduced the world, outside of the US, to the great taste of Coca-Cola. This would go on to form the basis of our global expansion. Since 1928, when they were held in Amsterdam, Coca-Cola has been the longest continuous sponsor of the Olympic Games. Similarly, in the 1920s, Coca-Cola became one of the first advertisers in Times Square. Our presence endures today with the advantage of digital technology sending real time content to our screen, which is still in Times Square and is now completely run on wind power.

DB: The brand definitely knows a thing or two about marketing.

WC: Coca-Cola's Hilltop TV ad in the early 1970s and Mean Joe Greene TV ad in the late 1970s are consistently referenced as among the most successful, iconic and enduring ads of all time. Hilltop featured a large group of young people from around the world coming together at the top of a hill in Italy to sing a simple song called, "I'd Like to Buy the World a Coke." It struck a unique chord with consumers the world over and prompted a consumer response that was unprecedented.

DB: Didn't Coke try and change its secret recipe once? I remember my Dad telling me something about that.

WC: Ja! Recounting memorable moments in the brand's history would not be complete without mentioning the launch of New Coke in 1985. What's interesting about New Coke through today's lens is that it was an early experience for the company in terms of understanding that the consumer "owns" the brand, not the company. The consumer outcry that ultimately resulted in the Company bringing back Coca-Cola 'Classic' was a valuable, early lesson that's particularly applicable for us in today's digitally-enabled, socially-networked consumer landscape.

DB: Coke definitely bounced back! In fact, Coke has been able to change and adapt to modern culture while it also stayed the same: Is there a secret to this?

WC: When Coca-Cola is at its best we're able to use seeming paradoxes to our advantage. For instance, we're both globally scaled (Coca-Cola is now available in over 200 countries) and locally relevant (we have local operations on the ground in those countries). In the same way, Coca-Cola has been consistent over 125 years &mdash same brand mark, same secret formula, same brand positioning &mdash yet its presence around the world always seeks to be relevant and reflective of culture and the times, with a relentlessly optimistic point of view.

DB: While the Coke brand is big, around our office you're more likely to see Diet Cokes on our desks. Should we think about doing another book for the diet version?

WC: Diet Coke is a very vital part of the Coca-Cola trademark, as is Coke Zero. But the Diet Coke brand is an adolescent in relative terms to brand Coca-Cola with "only" 29 years of history. So that book would be a little thinner!


Coca-Cola: Serving Fashion's Finest Since 1886

Welcome back to Mr. Blasberg's Book Corner, wherein our editor at large Derek Blasberg picks his read of the week and meets the author. This week we look at something that is quintessentially American: Coca-Cola.
The soda brand, which is celebrating its 125th anniversary this year, is coming out with a tome,
Coca-Cola, devoted to the impact that America's beloved carbonated beverage has made on the cultural landscape. While most of us who work in fashion are typically consumed with stuff we wear, Coca-Cola (and Diet Coke too) has been as much of a part of our daily routines as It bags and spring trends. Salvador Dali and Andy Warhol are just some of the art world legends who incorporated the accessory of the Coke bottle into their work. Here, Blasberg chats with Wendy Clark, a senior vice president at The Coca-Cola Company.

Derek Blasberg: I must confess I never realized how pervasive the Coca-Cola imagery is in the world. Were you aware of this before you were asked to review this book? What are some of your own personal Coke memories?

Wendy Clark: From day one, as a Coca-Cola employee, you are very aware of the amazingly rich legacy of the company. There are reminders at every turn in our buildings, we give tours of our archives, and our leaders routinely reference our past as a foundation for our future. Indeed, just round the corner from our HQ is the World of Coca-Cola attraction, which features over 1,200 artifacts from around the world. I have many personal Coca-Cola memories from my childhood: times with friends, family, in college, at the beach.

DB: Like fashion brands, Coke is a name brand with a logo everyone wants. Would you say that Coca-Cola is like the Ralph Lauren of sodas? What else does it symbolize?

WC: At its core, Coca-Cola is inclusive, ubiquitous and relentlessly optimistic. It is a moment of happiness, a pause that refreshes. Much of Coca-Cola's success can be attributed to its rigorous consistency: its brand mark (Spencerian script, color red, white dynamic ribbon) and what it stands for (a beacon of optimism in the world) have not changed in 125 years.

DB: Andy Warhol, Naomi Campbell, Salvador Dali and even Ray Davies from the band The Kinks have all talked about, posed with, painted or sung about this particular beverage. Why do you think it's caused such a strong, quick reaction?

WC: One of Coca-Cola's most enduring and powerful attributes is its accessibility and therefore its relatability. It was Andy Warhol who actually said, "What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca-Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."

DB: Andy has a point! Longevity is tough in any industry, but Coke is looking good for being 125 years old. Looking back, what have been some of the most iconic moments in the beverage's history?

WC: I'd point to the moments where Coca-Cola had a cultural point of view. Unquestionably one of the biggest inflection points for the company was when Robert Woodruff (President of The Coca-Cola Company 1923-1954) committed that every GI in WWII would have access to a Coca-Cola for a nickel. By the end of the war we had served GIs more than five billion bottles of Coca-Cola and introduced the world, outside of the US, to the great taste of Coca-Cola. This would go on to form the basis of our global expansion. Since 1928, when they were held in Amsterdam, Coca-Cola has been the longest continuous sponsor of the Olympic Games. Similarly, in the 1920s, Coca-Cola became one of the first advertisers in Times Square. Our presence endures today with the advantage of digital technology sending real time content to our screen, which is still in Times Square and is now completely run on wind power.

DB: The brand definitely knows a thing or two about marketing.

WC: Coca-Cola's Hilltop TV ad in the early 1970s and Mean Joe Greene TV ad in the late 1970s are consistently referenced as among the most successful, iconic and enduring ads of all time. Hilltop featured a large group of young people from around the world coming together at the top of a hill in Italy to sing a simple song called, "I'd Like to Buy the World a Coke." It struck a unique chord with consumers the world over and prompted a consumer response that was unprecedented.

DB: Didn't Coke try and change its secret recipe once? I remember my Dad telling me something about that.

WC: Ja! Recounting memorable moments in the brand's history would not be complete without mentioning the launch of New Coke in 1985. What's interesting about New Coke through today's lens is that it was an early experience for the company in terms of understanding that the consumer "owns" the brand, not the company. The consumer outcry that ultimately resulted in the Company bringing back Coca-Cola 'Classic' was a valuable, early lesson that's particularly applicable for us in today's digitally-enabled, socially-networked consumer landscape.

DB: Coke definitely bounced back! In fact, Coke has been able to change and adapt to modern culture while it also stayed the same: Is there a secret to this?

WC: When Coca-Cola is at its best we're able to use seeming paradoxes to our advantage. For instance, we're both globally scaled (Coca-Cola is now available in over 200 countries) and locally relevant (we have local operations on the ground in those countries). In the same way, Coca-Cola has been consistent over 125 years &mdash same brand mark, same secret formula, same brand positioning &mdash yet its presence around the world always seeks to be relevant and reflective of culture and the times, with a relentlessly optimistic point of view.

DB: While the Coke brand is big, around our office you're more likely to see Diet Cokes on our desks. Should we think about doing another book for the diet version?

WC: Diet Coke is a very vital part of the Coca-Cola trademark, as is Coke Zero. But the Diet Coke brand is an adolescent in relative terms to brand Coca-Cola with "only" 29 years of history. So that book would be a little thinner!


Coca-Cola: Serving Fashion's Finest Since 1886

Welcome back to Mr. Blasberg's Book Corner, wherein our editor at large Derek Blasberg picks his read of the week and meets the author. This week we look at something that is quintessentially American: Coca-Cola.
The soda brand, which is celebrating its 125th anniversary this year, is coming out with a tome,
Coca-Cola, devoted to the impact that America's beloved carbonated beverage has made on the cultural landscape. While most of us who work in fashion are typically consumed with stuff we wear, Coca-Cola (and Diet Coke too) has been as much of a part of our daily routines as It bags and spring trends. Salvador Dali and Andy Warhol are just some of the art world legends who incorporated the accessory of the Coke bottle into their work. Here, Blasberg chats with Wendy Clark, a senior vice president at The Coca-Cola Company.

Derek Blasberg: I must confess I never realized how pervasive the Coca-Cola imagery is in the world. Were you aware of this before you were asked to review this book? What are some of your own personal Coke memories?

Wendy Clark: From day one, as a Coca-Cola employee, you are very aware of the amazingly rich legacy of the company. There are reminders at every turn in our buildings, we give tours of our archives, and our leaders routinely reference our past as a foundation for our future. Indeed, just round the corner from our HQ is the World of Coca-Cola attraction, which features over 1,200 artifacts from around the world. I have many personal Coca-Cola memories from my childhood: times with friends, family, in college, at the beach.

DB: Like fashion brands, Coke is a name brand with a logo everyone wants. Would you say that Coca-Cola is like the Ralph Lauren of sodas? What else does it symbolize?

WC: At its core, Coca-Cola is inclusive, ubiquitous and relentlessly optimistic. It is a moment of happiness, a pause that refreshes. Much of Coca-Cola's success can be attributed to its rigorous consistency: its brand mark (Spencerian script, color red, white dynamic ribbon) and what it stands for (a beacon of optimism in the world) have not changed in 125 years.

DB: Andy Warhol, Naomi Campbell, Salvador Dali and even Ray Davies from the band The Kinks have all talked about, posed with, painted or sung about this particular beverage. Why do you think it's caused such a strong, quick reaction?

WC: One of Coca-Cola's most enduring and powerful attributes is its accessibility and therefore its relatability. It was Andy Warhol who actually said, "What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca-Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."

DB: Andy has a point! Longevity is tough in any industry, but Coke is looking good for being 125 years old. Looking back, what have been some of the most iconic moments in the beverage's history?

WC: I'd point to the moments where Coca-Cola had a cultural point of view. Unquestionably one of the biggest inflection points for the company was when Robert Woodruff (President of The Coca-Cola Company 1923-1954) committed that every GI in WWII would have access to a Coca-Cola for a nickel. By the end of the war we had served GIs more than five billion bottles of Coca-Cola and introduced the world, outside of the US, to the great taste of Coca-Cola. This would go on to form the basis of our global expansion. Since 1928, when they were held in Amsterdam, Coca-Cola has been the longest continuous sponsor of the Olympic Games. Similarly, in the 1920s, Coca-Cola became one of the first advertisers in Times Square. Our presence endures today with the advantage of digital technology sending real time content to our screen, which is still in Times Square and is now completely run on wind power.

DB: The brand definitely knows a thing or two about marketing.

WC: Coca-Cola's Hilltop TV ad in the early 1970s and Mean Joe Greene TV ad in the late 1970s are consistently referenced as among the most successful, iconic and enduring ads of all time. Hilltop featured a large group of young people from around the world coming together at the top of a hill in Italy to sing a simple song called, "I'd Like to Buy the World a Coke." It struck a unique chord with consumers the world over and prompted a consumer response that was unprecedented.

DB: Didn't Coke try and change its secret recipe once? I remember my Dad telling me something about that.

WC: Ja! Recounting memorable moments in the brand's history would not be complete without mentioning the launch of New Coke in 1985. What's interesting about New Coke through today's lens is that it was an early experience for the company in terms of understanding that the consumer "owns" the brand, not the company. The consumer outcry that ultimately resulted in the Company bringing back Coca-Cola 'Classic' was a valuable, early lesson that's particularly applicable for us in today's digitally-enabled, socially-networked consumer landscape.

DB: Coke definitely bounced back! In fact, Coke has been able to change and adapt to modern culture while it also stayed the same: Is there a secret to this?

WC: When Coca-Cola is at its best we're able to use seeming paradoxes to our advantage. For instance, we're both globally scaled (Coca-Cola is now available in over 200 countries) and locally relevant (we have local operations on the ground in those countries). In the same way, Coca-Cola has been consistent over 125 years &mdash same brand mark, same secret formula, same brand positioning &mdash yet its presence around the world always seeks to be relevant and reflective of culture and the times, with a relentlessly optimistic point of view.

DB: While the Coke brand is big, around our office you're more likely to see Diet Cokes on our desks. Should we think about doing another book for the diet version?

WC: Diet Coke is a very vital part of the Coca-Cola trademark, as is Coke Zero. But the Diet Coke brand is an adolescent in relative terms to brand Coca-Cola with "only" 29 years of history. So that book would be a little thinner!


Kyk die video: Jou Romeo: Agter die Skerms (November 2021).